Happy are glad to welcome Boardmans – The fashion accessory experts!

Inspiring the global accessory market, Boardmans source talented designers, suppliers and styles from around the world. Commissioning accessories, translatedstraight from the catwalk has secured their status as the UK's leading manufacturer of on-trend fashion accessories.

It’s an exciting time for Boardmans right now Happy is busy developing their new, interactive website so that their clients can stay ahead of what’s happening in the accessory market. It will be a full online brochure of all of their collections, as well as information about the company, trend reviews, product launches and much more!

Alongside a brand new company website, Happy are also working on a mini-site for a promotion that Boardmans are running at the famous Spring Fair starting this Sunday.

If you’re attending the fair, be sure to pop over to the Boardmans stand and say hello! Be careful of the fire-breathing dragons though…!

Innovative Product Launch to Revolutionise Emergency Lighting Maintenance

Happy Creative are proud to be working with Thomas & Betts, leaders in the worldwide electrical industry whose roots can be traced back to 1898. The company, formed by two young engineers, acquired the Standard Electric Fittings Company in 1917 and began to develop, manufacture and market products under the Thomas & Betts brand name.

Today, the company continues to build its legacy of innovation and leadership holding a customer-focused, market-driven position of leadership in the worldwide electrical industry. Their products offer one of the broadest product lines in the industry, supplying over 70% of the items used in a typical electrical application - be it commercial, industrial or residential construction.

Thomas & Betts approached Happy to help them launch an innovative product which will revolutionise the way emergency lighting maintenance is carried out, saving both inspection time and money. Happy has developed a campaign concept to work across various media including advertising, brochures, direct mail and digital media. The launch will take place early this year and will include 5 regional breakfast mornings to introduce the concept.

Happy Help Leading Financial Adviser Implement New Branding Concept

Happy Creative are currently working with Cleardebt Group plc, a Cheshire- based financial adviser to the general public, on a new branding concept. With a revenue of over £7.5 million, the customer-focused company was established in 2004 by leading Insolvency Practitioner, David Mond. Cleardebts’s founding principle is to be a safe place for people to come for advice and debt solutions with the overriding aim of providing a transparent and ethical service at all times.

Cleardebt approached Happy for help in developing an overall concept, targeting the general public, which would capture the company’s core values and differentiate them in a fiercely competitive market. The unique concept which would be easily adaptable to different platforms will demonstrate Cleardebt’s commitment to offering a personable, caring, honest and knowledgeable service.

Happy are currently conducting focus groups and carrying out market research to test out the concept before rolling out in the Spring.

Revamped Website Boosts Sales for Lancashire Cycle Store

Lancashire-based Wyre Cycles, who provide a bespoke service through their e-commerce site, recently needed the expert help of Happy Creative. They approached Happy after a personal recommendation when their existing website had been left on a development server by the previous designer and so wasn’t even visible to internet viewers.

Happy presented the client with a bespoke website package, tailored to their needs as a business, with the main objective to drive traffic to the website and increase the business’ online presence. The current site, which was built on the ClickCartPro e-commerce system, was therefore redesigned. A number of crucial functions were necessary to increase customer interaction including the introduction of rolling banners and the addition of social media platforms, Facebook and Twitter.

Happy also advised on the creation of a blog using the WordPress system which was seamlessly integrated with the other social media elements. These three social media platforms have since helped to drive traffic to the main online store, converting browsers into buyers.

The social media strategy, devised by Happy, has proven to be extremely effective in terms of client engagement and interaction and the business is growing as a direct result of it.

Thanking Happy for all their hard work and expertise, Heather McMurray of Wyre Cycles commented: “Things have been done that we never thought possible. We are getting known on Google and have had a few customers from the website already. Keep up the great work!”

You can view the fantastic new site for yourself at: www.wyrecycles.co.uk

Another Happy client and long-term friend gained. If you need help with any aspect of Digital Media feel free to contact Russ Leonard on: 01253-446933 or email: russ@happy-creative.co.uk

He will be Happy to help!

All aglow about Fabulous Cosmetic Launch in USA!

When Happy Creative were commissioned by an international cosmetics company to help launch a new range of high-end, anti-ageing products globally, they were sworn to secrecy whilst the details of the products were still under wraps. We are now delighted to reveal the stunning materials created for the exciting range of cosmetics which include a luxurious Wrinkle Line Minimiser Cream and Eye Serum.

Happy created the opulent designs for the two distinct ranges which mirror the ingredients used and the exclusivity of the products.

 

Aim’s rebranding project points them in the right direction!

When Stockport based Aim Legal Expenses were looking to rebrand they commissioned experts, Happy Creative, to re-energise and refresh the group’s brand. The company is a leading provider of professional services including legal expense and “after the event” insurance policies as well as an experienced and professional claims handling service for both fault and non-fault claims. The company has grown consistently through the expansion of its suite of services and products, and its core focus on service quality and client care.

The integration of all their off-line communications which would help them stand out in a competitive market was the main focus of the brief. Happy created a distinctive visual style for the brand and also designed logos for the three key areas within the group: CoreProtect, Legal Services and On the Road. Part of the development to provide a sense of cohesion also included designing sub-brands within these sectors for the various services provided.

              

Happy Creative Chosen by Royal Appointed Horse & Dog Food Manufacturers

New website aids Speed Medical’s ambitious growth!

Chorley-based Speed Medical Services Ltd, recently named one of Britain’s brightest businesses in a national survey compiled by the Telegraph (with the help of NESTA, the innovation agency) recently commissioned Happy Creative’s digital experts to redesign and build their new website.

Having already created new branding to reflect Speed Medical’s core values of customer care and client satisfaction, the next step was to apply this to a redesign and build of the company website.

Happy applied the new branding to a full Content Management System platform which enables the Speed team to keep the content of the new site fresh and informative for users. With additional modules to handle the rotating headers, testimonials and latest news, the site is constantly evolving and offering key, important messages to ensure the visitor traffic is building on a regular basis, whilst offering the most precise and up-to-date content in an easy to read format.

The contemporary branding and layout has been specifically designed to allow easy navigation with clearly defined channels to allow different user groups to find specific content, relevant to their individual needs.

Social Media links have also been included, and Happy are currently working with the Speed team to further utilise these platforms by creating a full social media strategy to help drive further traffic to the website, whilst growing the online presence of the Speed Medical brand.

Dan Chesney, Speed Medical’s Group Marketing Manager, believes the website is already generating a return on investment and is delighted with the results: “Working with Happy has been a real revelation. It’s been a pleasure to work with a team you can rely on to give you just what you want. The increased traffic and enquiries we’ve had directly from the site already have been well beyond our expectations.”

To see the results for yourself, visit Speed Medical’s new website here: http://www.speedmedical.com/

Happy helps a leading pharmacy chain launch their very own Family!

Some time ago we introduced you to one of our new clients, Whitworth Chemists Ltd, who commissioned Happy to help them launch a new state-of-the-art pharmacy in Blackpool. Whitworth, who has 33 pharmacies across the UK, is a business passionate about building connections with the local community and being an integral, trusted part of every family.

Whitworth wanted a cost-efficient, integrated marketing campaign that captured its commitment to family, customer service and the ability to relate to its customers. It began with a telephone call to Happy.

“We needed a concept to help Whitworth differentiate itself as the family pharmacy,” says Richard Bradley, Whitworth’s Managing Director. Happy found that the answer lay in creating a family unique to Whitworths.

“We created The Whitties” says James Chantler, Happy’s Creative Director. “They’re a cartoon family representative of Whitworth’s customer base but they also reflect the very best of Whitworth. They’re personable and people can easily relate to them. They put you at ease and build trust in a fun, yet powerful way.”

It’s a concept that has real cross-platform power – as engaging on the company website as it is on bus inners, vans, window vinyls and internal signage. It’s proved so popular that Whitworth is taking “The Whitties” on their travels. They’re becoming part of the brand identity and will be rolled out across the UK.

“Every business says it’s passionate about service and committed to its communities,” says Louise Trought from Whitworth’s Head Office. “With The Whitties, Happy has given us an engaging way to not just say it, but show it.”

         

Happy to Expand!!

Hello and a HUGE Happy welcome to Gareth Martindale, Happy’s new Designer. Gareth has joined us having worked as a freelance Designer and we can genuinely say that he is one of the loveliest people and a good sport to boot (he has even joined the Happy Running Club!). Gareth is enthusiastic and extremely talented (he is also very tall!!). He takes a brief and works doggedly to produce scintillating and stimulating creative. He also has a wicked sense of humour as you can tell from his responses to our five quick-fire questions.

1.What three things can you not live without?

Food, Water and Air

2. How would you spend a perfect day?

A perfect day would be spent at the zoo with my family.

3. Describe yourself.

Brilliant, fantastic, creative genius ... and modest!

4. What is your favourite possession?

Cyanide! Oh sorry, I thought you said 'Poison'! A 'Roland Rat' toy from my childhood. Awww!

5. Where would your ideal holiday be?

Thailand with my family, exploring and having fun!

To say hello to Gareth, or if you think you could benefit from Gareth’s scintillating creative (or even his sense of humour!) just click here: gareth@happy-creative.co.uk or telephone: 01253 446933.