No news is good news...
Well apart from ours that is!
| 18/04/2008 | Just like the back of a bus! | |
We certainly enjoyed a short bus ride through Blackpool, presenting the new NightSafe campaign on route!
 The ‘alcohol masks the real you’ campaign is directed towards raising awareness of alcohol related abuse. The campaign incorporates an incredible 50 buses with posters inside, and one lovely looking contraption sporting a large poster on the back (shown below)!
Happy helped to launch the bus campaign, as well as developing posters and tip cards, carrying the important message.
Happy are proud of the campaign, but even more delighted that it was Happy’s Creative Director, James Chantler, who won the Nightsafe pitch for a second time, after winning the original campaign 4 years ago. A big pat on the back for James!
Happy is ecstatic that this campaign has proved successful, generating media interest and turning a lot of heads on the ride through the centre of Blackpool on Monday. Look out for the Nightsafe bus in Blackpool!
Keep checking back to keep informed on all our Happy news.
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| 17/04/2008 | Bring your toys to work! | |
Well we’ve really enjoyed reminiscing the days when Scooby Doo was everyone’s pin-up as we launched a trio of websites for Halsall International!
Halsall, Britain’s biggest privately owned toy and giftware manufacturer and distributor, operate in over 50 countries worldwide they provide innovative toy design to big name stockists including Toys R Us, Amazon, Argos and many more. Striving to satisfy demand, ‘Time4Toys’ displays branded products including X-Factor, Barbie, Dora the Explorer and The Simpsons.
Happy is delighted to have worked with Halsall on their Time4Toys site, the corporate site and the Pagoda site. “I really did feel like a kid in a toy shop. We approached the website design with our childlike enthusiasm; lots of sweets and some lashings of lemonade helped! We wanted to create a fun, bright, exciting site that reflected the products that Halsall distributes. The site reflects thisenthusiasmand will hopefully grow and evolve” says James Chantler, Happy’s Creative Director.
On a more mature note, Happy has also developed the website for Halsall’s Pagoda range; quality outdoor furniture that combines timeless designs with contemporary materials.
All three websites can be accessed at the links above, so take a look!
All websites feature a Content Management System, full of benefits allowing Halsall to update the sites regularly with the latest toy craze from their own PC! And, even better, it’s really simple to use!
Check back soon for more Happy news!
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| 02/04/2008 | Residential Lettings Perrymann-style! | |
Happy Creative is delighted to announce that Perrymann Residential Lettings’ new website is live!
Perrymann Residential Lettings are letting specialists, experienced in property management and relocation, both in the UK and overseas. Their  straightforward, stress-free service helps customers relieve the pressure that finding a new home can bring. Perrymann offers competitive fees and goes that extra step in providing local knowledge, in the effort to find their customers the right home.
Happy has really enjoyed launching this young, dynamic company, helping with marketing advice, a brand new identity, corporate stationery and sales collateral. The new website, http://www.perrymannlettings.co.uk/ features a benefit-rich content management system, which means that Perrymann can update the site regularly from their own PCs. It also features the latest properties from Rightmove!
With their new website up and running we are sure Perrymann’s recent success will continue and we are proud that our ‘Happy’ flavour has contributed to their successful launch. Check back soon for more Happy news.
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| 08/02/2008 | Happy Social Marketing Guide Launched | |
With years of experience working on social marketing projects, the Happy team are experts when it comes to taking issue-led campaigns and maximising their effectiveness.
Social Marketing first and foremost improves peoples lives. The Happy model for developing campaigns essentially puts the individual at the heart of any initiative. Our aim is always to encourage positive behavioural change through the use of positive motivational messages. It is this focus on behaviour that is at the core of social marketing, taking a wider approach on how to promote, establish and sustain the changes over time.
Our Happy approach to Social Marketing projects follows the key principles of:
• Clear behavioural goals
• Understanding the customer through consumer research
• Theory-based and informed
• Actionable insights
• Emotional Triggers (both internal and external)
• Segmentation and targeting
• Integrated Marketing Mix
At Happy Creative, we can take care of all aspects of your Social Marketing campaigns from scoping and research, through development of the campaign with high-impact creative to measurable results and feedback.
Our free Happy Guide to Social Marketing contains tips on how to conduct your social marketing campaigns, along with some examples of our high-impact creative.
Find a Happy Place for your next Social Marketing campaign, contact us today.
To pick up your free Happy Guide to Social Marketing just click here
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| 15/08/2007 | Happy Goes Digital | |
Happy's digital marketing services are proving a great success.
Highly targeted, completely trackable and extremely cost effective (think of all the postage you save!) e-marketing campaigns are a popular request at Happy Creative.
Clients who are implementing e-marketing campaigns have real time intelligence, they can see who has opened the email, what products or services are of interest plus the advanced tracking system automatically handles unsubscribes and replies, and is able to send out to databases of all sizes.
It's making for a lot of happy clients. Monthly, quarterly or bi-annual campaigns are an intelligent and cost effective way to grow your business, build your brand or increase sales. For a free demonstration, contact smile@happy-creative.co.uk.
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| 08/08/2007 | Happy's Recruiting! | |
Due to a number of new business wins, Happy is recruiting for a number of positions. We are currently looking for talented, enthusiastic and creative individuals for the following roles …. Graphic Designer, Marketing Graduate, Design Graduate. For all roles individuals must have the ability to work positively as part of a team in a demanding agency environment with tight deadlines. Interested? Please send your portfolio and CV to hello@happy-creative.co.uk clearly stating the role you are interested in.
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