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Design & Conceptual Thinking
Key factsSimon Jersey, one of the pioneers of the corporate clothing industry, is part of the Swedish-owned Kwintet group which has
Company: Simon Jersey, part of the Swedish-owned Kwintet Group, which has a $700 million turnover and is Europe’s market leader for work clothing. Serving over 50,000 customers, the company supplies more than 2.8 million corporate garments each year, either off the shelf or bespoke, to sectors including leisure, hospitality, catering, healthcare, retail and beauty.
Project: Seasonal Brochure
Objectives:
· To promote a new range of discounts and the unique personalisation service in view to increase sales.
Results:
· A visually striking brochure that showcases Simon Jersey’s products and offers.
· An average order value increase of over 50% in comparison to the same period in the previous year.
THE BRIEF
Simon Jersey approached Happy for help on the production of one of their seasonal brochures. Happy’s DISCOVER phase established that the key messages of the brochure were their three-tiered discount offer, the reinforcement that they produce beautiful garments in red, white and blue colours and also their unique personalisation service.
THE IDEA
Through the CREATE phase, Happy designed a brochure where the visuals showcased the discounts, variety and personalisation offers tied in with the Olympics, the Queen’s Jubilee, the Euro Football and Wimbledon events. Happy saw a great opportunity to advertise Simon Jersey’s offers as an invitation to celebrate the year’s main events. Medals were promote to illustrate the different discounts available and the colours red, white and blue were used throughout the brochure to reinforce the main messages.
THE OUTCOME
The brochures were extremely well received and, in comparison to last year’s orders, the average order value increased by over 50%. This number is still expected to rise and more projects will follow on this success.
Brochure cover
Brochure Inner
Simon Jersey is happy because… “Happy Creative certainly live up to their name! Everyone I have dealt with at Happy have always been enthusiastic, friendly and willing to go out of their way to ensure we are happy with the finished article. Happy listen to the brief, and to the feedback, to gain a real understanding of their client needs. I have already recommended Happy to a couple of contacts, and would willingly again in future.”
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