Company: brasher, a leading specialist in outdoor walking footwear offering a comprehensive range of leather and fabric boots and shoes that are engineered to last with out-of-the-comfort to ensure the ultimate walking experience.

Project: Product videos, history video and email campaigns

Objectives:

·         Production of 6 videos: 5 product videos and one history video.

·         Creation and implementation of a series of email campaigns.

Results:

·         5 striking product videos focusing on 5 different products and one brand history video.

·         Email opening rate over 26% and click through rate over 30% resulting in many enquiries about the new products.

THE BRIEF

brasher’s comprehensive range of leather and fabric boots and shoes are designed with their core values in mind: out-of-the-box comfort, lightweight, fit for purpose and engineered to last. The company recently went through a brand refreshment process and, once that was completed, their marketing team started planning the launch of 5 new footwear products and asked for some Happy help with the production of the product launch videos and implementation of the email campaigns.

THE IDEA

Bearing in mind the core values of the brand, as established during Happy's DISCOVER phase, we produced 5 very different videos, showcasing the specific technology behind each of the 5 new products. The chosen environment was the great outdoors, to show existing and potential customers how enjoyable it is to go for a walk and, more so, to walk wearing comfortable shoes. Happy planned and produced all the video shoots from conception to implementation. The production of the videos was closely followed by an email campaign to aid the launch of the Fellmaster GTX hiking boot, and more email campaigns will follow throughout the year.    

THE OUTCOME