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Branding - ENER-G
Key facts
Company: ENER-G plc, a global energy solutions provider specialized in renewable energy solutions, with a turnover of £130m, over 750 employees and presence in 17 countries.
Project: Re-branding and visual identity.
Objectives:
· Portraying ENER-G in line with its business objectives.
· Freshening up the brand and corporate visual identity so it represents ENER-G as a growing business that offers innovative solutions.
Results:
· A new corporate identity for ENER-G that represents the company as a forward thinking global energy solutions provider.
THE BRIEF
ENER-G is a fast growing sustainable energy company and their logo needed freshening up to represent the company’s expansion. So they sought Happy Creative’s expertise to help them develop their new corporate identity and have their brand portray what they truly are as a business.
THE IDEA
Happy researched the company’s values through our DISCOVER phase, studied their market positioning and met with the ENER-G team to fully understand the differentials and message that the brand was to convey. The new brand was to show ENER-G as a company that is expanding its horizons within the industry. With this in mind, ENER-G was presented with several logo ideas, from which a handful were selected and further developed. The new brand represents the company, its values and its innovative approach, with the use of a modern typeface, vibrant colours and a motif that symbolises expansion. The colour scheme reflects ENER-G’s connection with the earth and the energy from the sun, whereas the arcs represent new horizons and new dawns.
Previous logo
New logo
Corporate Identity Guidelines
THE OUTCOME
ENER-G’s Marketing Manager says that “the new corporate identity portrays ENER-G in line with its business objectives and we are now seen by our customers and employees as a forward thinking global energy solutions provider”.
ENER-G is happy because... “Working with Happy was a very enjoyable process. They impressed us with their skills and creativity. They proved to be a very reliable partner throughout the re-branding project. I'd definitely recommend Happy Creative to other businesses.”
Watch our chat with Zita Palosi, below:
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