Key facts
Company: Promethean, a stock exchange listed company, with 860 employees working in 15 offices around the world. Promethean’s ActivClassroom technology helps educate over 12 million individuals in over 500,000 classrooms in some 100 countries.
Project: Campaigns in a Box.
Objectives:
- Creating innovative marketing support to help distributors of the technology in the Asia Pacific region.
- Delivering an efficient campaign, demonstrating maximum ROI whilst ensuring complete cost efficiency.
Results:
· Consistent application of the marketing messages.
· Ease of use for distributors with added value.
THE BRIEF
Promethean sought Happy’s expertise to help them promote their new ActivClassroom suite for its Asia pacific distributor network. ActivClassroom provides 360-degree educational environments by connecting technology and human interaction. The integrated system of hardware, software, training and resources works fully supported with instructions and assessments. Happy's DISCOVER phase concluded that teachers as a target market, and that Promethean required innovative marketing support to supply their distributors with effective tools to issue ActivClassroom campaigns easily.
THE IDEA
During the CREATE Happy phase, it was established that the distributors had to be supplied with a versatile and easy to handle piece, so Happy developed “Campaigns in a Box”, a full suite of practical support materials and guides to allow partners to go straight to market with seven ready-made campaigns. Housed in its own little box, so the distributors can choose which one they want to promote, each campaign contains a comprehensive brief and all the elements to deliver it, such as templates, guidelines and a DVD with artwork for ads, direct mail pieces and html emails.
Campaigns in a Box
THE OUTCOME
The campaign has been so well received with its beautiful and eye catching design that Promethean has extended worldwide. The APAC distributors have said that it is a great marketing tool to work with.
Promethean is happy because… “This was a complex project and a big investment that shows our commitment to our distributors. Many components were necessary to the successful development of the materials and Happy delivered a great service throughout.”
