Guerrilla Advertising is a hugely powerful media tool when wanting to go that extra mile with a campaign. Traditional media such as websites, brochures, leaflets are great and do the trick in terms of advertising a product/company but guerrilla is a little different…well a lot different.
We all know about outdoor media, we see it everyday whether it be adshells, billboards, bus/train/tram wraps etc but guerrilla advertising is different. It not only enhances these existing media tools in weird & wonderful ways & takes them to new levels of interactivity but develops new innovative & unique ways into marketing a product/company in the outdoor public sector in ways people never saw coming.
The concepts behind guerrilla marketing are constantly changing and moving forward but one thing that always, and will always remain the same is the overall wow factor it creates.
Guerrilla marketing sets out to capture a viewer’s imagination. It’s not all about using big budgets to achieve this as more often than not, it’s the simplest idea that is most effective. What we at Happy Creative love about this tool is the fact that the majority of it uses everyday environments and everyday things we see and use as inspiration into creating the perfect guerrilla marketing campaign.
It’s not at all forceful in its approach but demands the attention of the public without having to cry out for it, simply because of how different it is to the things we see everyday.
We can all agree that when we see something that takes us by surprise, whatever it may be, the majority of us will go home and talk about it with family and friends ‘Did you see this…’ or ‘You’ll never guess what I saw…’
This is what’s so great about guerrilla marketing as it captures the attention of the public through the element of surprise. Campaigns are introduced with limited exposure or warning which in turn creates a lot more impact when it arrives.
We love the way it targets the masses as they go about their day creating a dent in people’s normal routine, making a memory that they won’t forget. It brings people together for a short period of time as we all stop and look twice, laugh and appreciate the cleverness of the idea together.
Happy Creative have our very own guerrilla marketing library full of guerrilla marketing techniques that truly inspire and put a smile on our happy faces!
Here are some examples of the wonderful things that always make us sit back in our seats, fold our arms and mumble in envy…’WOW’ hehe
Tom Fearon is a Guerrilla marketing expert at Happy Creative