Digital - Speed Medical Ltd
Key facts
Company: Speed Medical Ltd, one of the UK's leading providers of independent medical reports and rehabilitation services.
Project: Website re-design, in accordance with the new Speed Medical brand and visual identity created by Happy.
Objectives:
- Designing an easy to navigate website for different groups of users.
- Presenting the comprehensive content in an easy to read and dynamic way, considering the new branding guidelines.
Results:
· A very complete website where the information is presented in a structured but design-led way, according to the branding guidelines.
THE BRIEF
As part of the re-branding project, Speed Medical commissioned Happy to re-design and build their website. Extensive user experience research took place through our DISCOVER phase, to define the site taxonomy and content architecture before designing a solution to match the brand identity. Happy advised Speed on having the core proposition of the business into neat navigation points with clear channels to areas of interest for different user groups.
THE IDEA
With a clear strategy, Happy applied the newly created brand to the new website, which was built on a Wordpress platform and has additional modules to handle the rotating headers, testimonials and latest news. Happy used the brand image and incorporated it into a contemporary design that is easy to navigate and takes into consideration the needs of all the many different users.
Speed Medical website homepage
THE OUTCOME
Speed’s Group Marketing Manager is really pleased with the final results, as the new website is a world away from their previous website. The new one, as well as being fully integrated with the brand identity, provides clear “signposts” for a wide range of visitors, making it easy for users to navigate through it and find the information they need. Further data analysis took place on the MEASURE phase of the Happy Journey and it was established that the average number of visitors doubled in the first month since the re-launch.
Speed is happy because… “Happy fully understood that the website is a main platform of our business and it had to be right to promote growth, including the development of other online services . The team captured the functionality needed for the site and achieved the goal of making it user-friendly to a wide range of users, which resulted in increased visitors numbers since the launch.”
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